Updated October 19, 2026. Checked against official Cowboy Christmas website, Ariat stage program. Event and service details may change.
The NFR Cowboy Christmas Show is back and better than ever! The 2026 show runs alongside ten days of NFR action in Las Vegas.
Cowboy Christmas is the only official gift show of the Wrangler National Finals Rodeo. A Las Vegas tradition since 1986, Cowboy Christmas features more than 500,000 square feet of show floor and 375+ exhibitors from across the United States. Attendees can find one-of-a-kind products like custom jewelry, cowboy gear, boots and spurs, furniture, art, handmade crafts and home decor. To add to the overall experience, attendees can also enjoy a number of interactive experiences, like the Ariat Rodeo Live Stage and the YETI Junior National Finals Rodeo. The show runs December 3–12, 2026 from 9 a.m. to 4 p.m. daily.
| Detail | Information |
|---|---|
| Dates | December 3–12, 2026 |
| Hours | 9 a.m.–4 p.m. daily · Las Vegas time |
| Venue | Las Vegas Convention Center · South Halls |
| Address | 3150 Paradise Road, Las Vegas, NV 89109 |
| Admission | Free entry to Cowboy Christmas |
| Exhibitors | 375+ listed by the organizer |
Cowboy Christmas Special Events
- Ariat Rodeo Live Stage: The current program lists Acoustic Hour at 10 a.m., Conserving Country at 11 a.m., Mic Drop at noon, Storme Sessions at 1 p.m. and a variety show at 2 p.m. Check the official stage page for changes.
- Wrangler Rodeo Arena: Junior NFR competition takes place in a tented arena in the Platinum Lot. Consult the separate Junior NFR schedule and ticket terms.
- Tito’s Rodeo Saloon: The current saloon location is South Hall, Level 1.
- Cinch Cowboy Commons: South Hall, Level 1, hosts performances, podcasts and NFR replay programming.
Plan your visit
Give yourself time to explore, compare exhibitors and take a break before evening plans. Check the official exhibitor map before arriving, especially if you are looking for a specific vendor.
Cowboy Christmas admission does not include a seat at the evening NFR. Review the nightly performance schedule and official ticket information separately. If you will watch from home, use our NFR viewing guide.
Hunter & Outdoor Christmas Expo
For the current outdoor-shopping lineup and floor locations, consult the organizer’s exhibitor map and event calendar. Previous-year floor-area and viewing-party claims should not be used to plan a 2026 visit.
View our Cowboy Christmas archive photo
